Define relevant keywords Keywords are crucial for search engine optimization. Without a doubt, this also applies to PDF files. In particular, relevant keywords should be included in the document title, headings, and throughout the text. Keywords can be defined using keyword research tools. Find out more in our article: The most important keyword tools in… Continue reading 7 steps to an SEO optimized PDF file
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7 tips for a good link structure
Our checklist tells you what a good link structure looks like in order to provide your website visitors with an optimal user experience (UX). 1. Use meaningful link texts! The most important thing to start with: use understandable and equally activating language for your links. Make sure that the right expectations are aroused in the… Continue reading 7 tips for a good link structure
Tips for your call-to-action
Clear call to action! Your call to action must catch the potential customer’s eye. In case of doubt, the request can be made several times. Offer alternatives People like to be in control of their actions. Give them the freedom to choose. So your call to action should always include one or two alternatives.Exception: very… Continue reading Tips for your call-to-action
7 Tips to further optimize your landing page
However, apart from the presented core elements you should keep in mind when creating your landing page, there are other tricks and tips we are happy to share with you: 1. Get to the point quickly Butter by the fishes: The landing page is the wrong place for suspense arcs. The point here is not… Continue reading 7 Tips to further optimize your landing page