However, apart from the presented core elements you should keep in mind when creating your landing page, there are other tricks and tips we are happy to share with you:
1. Get to the point quickly
Butter by the fishes: The landing page is the wrong place for suspense arcs. The point here is not to tell a story, but to convince as quickly and effectively as possible. So don’t save the best arguments until the end, but always mention them first.
2. Icons as an eye-catcher for in between
We process images faster than text. So in order to make text elements such as the advantages and features more quickly tangible, the use of concise icons is suitable for clarifying content more quickly.
3. Pro tip: Make sure you have a message match
Since the landing page is always just the targeted destination from another medium, this means that you have already teased your offer beforehand, for example in a social ad, in a newsletter, or on your website. From there, the link then leads to your landing page. Make sure that you always use the same imagery in these places as you do on the landing page. If you use a picture of a young woman with a yellow background as a hero shot, for example, this should ideally also appear in the associated Facebook ad. Of course, it may or may not be the same image. However, make sure that your visual language remains consistent. An older man with a green-red background as an ad image would be suboptimal.
4. Use your thank you page to prompt another action
Your reader signed up for your newsletter, booked an initial consultation with you, or even purchased your product? Congratulations. However, this is exactly where you should take a closer look. What could be the next step to build trust?
After all, opportunities abound:
- Offer a free bonus
- Redirect to your social media accounts
- Try upselling and offer a complementary, possibly discounted products.
5. Avoid navigation bars & links
Since a landing page always contains only one offer for a target audience and the call-to-action or the conversion is focused, it is important to keep the readers with their own offer. Therefore, it is essential to avoid the use of navigation and further links.
6. Use as few input fields as possible
The same minimalism applies to forms and input fields. The less information you request from your prospects, the more successful your landing page will be. A landing page is therefore the wrong place to already enrich your customers’ user profiles here. You can do that better later in the targeted lead qualification and lead management process.
7. Provide clarity and make it easy for your readers
Your landing page and the information it contains should be easy for your readers to grasp. To arrange the information as clearly as possible, use bullets, numbering, and color-coded segmentation of individual content blocks. For example, separate content by coloring every second thematic text block. In this way, it is easier for users to recognize related information as such more quickly, so that they can skip it without searching if necessary.